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Joseph Striks
Content Manager at Nickelodeon
Joseph Striks is a Content Manager at Nickelodeon who is also an aspiring writer, performer, and comedian. Based on his LinkedIn profile, he is described as creative, experienced, driven, articulate, and genial.3
In his role at Nickelodeon, Striks has been involved in several notable projects:
Nickelodeon's Screens Up App
Joseph Striks served as the Director of Content Strategy for Nickelodeon's Screens Up App.1 This app allows Nickelodeon fans to experience TV through augmented reality (AR) experiences connected to linear programming. The app features:
- Real-time trivia games
- Interactive Code-Collector stunts
- AR mini-games and stickers
- Second-screen experiences for shows like Kids' Choice Awards, SpongeBob SquarePants, and The Loud House
The Patrick Star Show AR Experience
Striks was also involved in the AR experience created for the launch of The Patrick Star Show.2 This campaign included:
- A web-AR experience accessible through QR codes on posters
- Wild postings in top 25 SpongeBob SquarePants markets
- Custom ice cream trucks in New York and Los Angeles
- An Instagram AR filter for wider audience reach
These projects demonstrate Striks' involvement in innovative, interactive content strategies that blend traditional media with new technologies to engage Nickelodeon's young audience.
