Byron Ward

Byron Ward is the Vice President of Growth Marketing Strategy at Nickelodeon, where he plays a crucial role in developing innovative marketing strategies aimed at engaging young audiences. He has been instrumental in various successful campaigns, particularly those related to Nickelodeon's popular programming.

Professional Background

Ward's experience includes leading initiatives that integrate traditional media with interactive and augmented reality (AR) experiences. For instance, he was involved in the marketing strategy for The Patrick Star Show, where he helped create an engaging AR experience that allowed fans to interact with the show's characters through unique activations, such as ice cream trucks and wild postings in major markets.1

He has also contributed to the development of Nickelodeon's SCREENS UP app, which enhances viewer engagement by providing interactive experiences during programming. This app includes features like real-time trivia, AR mini-games, and gamified content that connects directly to Nickelodeon shows, significantly boosting both app downloads and TV ratings.3

Skills and Expertise

Byron Ward's expertise lies in:

• Growth Marketing: Developing strategies that leverage digital platforms to enhance audience engagement.
• Interactive Media: Creating immersive experiences that blend physical and digital interactions.
• Content Strategy: Crafting compelling narratives that resonate with younger audiences across various channels.

Online Presence

Ward is active on LinkedIn, where he shares insights on marketing trends and strategies tailored for Gen Z audiences. His profile highlights his commitment to helping brands grow through effective social media marketing and storytelling.2

Overall, Byron Ward's work at Nickelodeon exemplifies a forward-thinking approach to children's entertainment marketing, focusing on innovative ways to connect with young viewers.