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Lauren Citarella
Digital Producer and Project Manager | Expert in Multi-Platform Marketing Experiences and Digital Strategy
Lauren Citarella is an award-winning Digital Producer and Project Manager at Nickelodeon.3 She has been with the company for over seven and a half years, starting as an intern and working her way up to her current position.4
Professional Experience
At Nickelodeon, Lauren has been involved in several notable projects:
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Screens Up App: She worked as a Coordinator for Interactive Marketing on Nickelodeon's Screens Up App, which allows fans to experience TV through AR experiences connected to linear programming.1
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The Patrick Star Show AR Experience: Lauren contributed to the launch of this SpongeBob Universe spinoff series, helping create a memorable AR activation to raise awareness for the show's premiere.2
Skills and Expertise
Lauren has demonstrated expertise in:
- Digital Marketing: Leading innovative multi-platform marketing campaigns for diverse audiences.3
- Project Management: Coordinating complex projects involving AR technology, app development, and interactive experiences.12
- Interactive Marketing: Developing strategies to engage viewers across multiple platforms and increase user interaction.1
Career Growth
Lauren's career at Nickelodeon has shown steady progression:
- Started as an intern, aiming to "be a sponge" and absorb knowledge.4
- Worked as a Coordinator for Interactive Marketing.1
- Currently holds the position of Digital Producer.35
Background
Before joining Nickelodeon, Lauren gained experience as:
- Commercial Intern at Abrams Artists Agency
- Gallery Assistant, where she honed her curation skills
Lauren Citarella is based in Stamford, Connecticut, and has contributed to Nickelodeon's digital initiatives, helping to create engaging experiences for the network's young audience.56