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Joost Hultink
Co-founder Wildride Toddler Swing Carrier
Joost Hultink is a notable entrepreneur and the Co-Founder of WildRide, a company that specializes in innovative carrying solutions for parents. His journey into entrepreneurship began with a personal challenge he faced while managing his young children; he creatively repurposed a surf strap into a makeshift carrier, which ultimately led to the development of WildRide's products.1
Professional Background
- Experience: Hultink has a diverse background in brand and marketing leadership, having worked in both corporate settings, such as Deloitte, and startups like Boldking and FundsUp.2 His expertise spans over eight years in sales and marketing communication.
- Current Role: As Co-Founder of WildRide, he is focused on creating practical solutions for parents, addressing common challenges they face while out with their toddlers.13
Personal Insights
Hultink is based in Haarlem, Netherlands, and is passionate about outdoor activities like surfing and hiking. This lifestyle likely influences his innovative approach to product design at WildRide.45
In summary, Joost Hultink combines his professional expertise with personal experiences to drive the mission of WildRide, making it a relevant player in the market for parenting solutions.
