Joost Hultink

Joost Hultink is a versatile business development and account manager with over 8 years of experience in sales and marketing communication.

He has held various roles in different companies, ranging from founder/owner to account or marketing manager.

As a co-founder of a successful online video startup, Joost managed commercial relationships with premium consumer brands in automotive and FMCG, leading high-impact sales campaigns resulting in substantial user base growth.

In his current role as the Head of Programmatic Strategy at Ocean Outdoor, Joost focuses on implementing technology to optimize sales, drive profitability, and expand into new markets.

He is adept at revenue management and utilizing technology to ensure transparent and efficient sales processes.

Joost also oversees the merger and development of sales, marketing, and operational platforms as a product owner.

Moreover, he contributes to the Digital Out of Home (DOOH) taskforce at VIA.

In 2021, Joost co-founded WildRide, a Toddler Swing Carrier company, leveraging influencer marketing and online tools to drive sales and social engagement.

He excels in social/online marketing, community building, website optimization, product development, Salesforce, and various inventory and yield optimization platforms.

With a Bachelor's Degree in International Business, Management, and Marketing, Joost is well-versed in business strategies.