Jonna Parker

Jonna Parker is a prominent figure in the fresh foods industry, known for her expertise in market intelligence and consumer behavior analysis. She currently serves as the Principal of the Fresh Center of Excellence at Circana (formerly IRI and The NPD Group).1 2

Career Highlights

Industry Experience:: Parker has been an innovator in the fresh foods space for nearly two decades, driving the evolution of consumer-centric decision making and big-data analytics throughout the perimeter.1

Role at Circana:: Since joining the company in 2016, Parker has led the development of fresh foods solutions, focusing on bringing big-data power to fresh perimeter departments.1

Key Achievements::

Spearheaded the development of the Integrated Fresh solution, which harmonized food and beverage code types across Circana's Liquid Data platform.1 3
Led the Fresh Center of Excellence, focusing on solution enhancement, thought leadership, and client consultation.4

Expertise and Recognition

Thought Leadership:: Parker is recognized as a top industry thought leader, regularly contributing to trade publications and speaking at industry events.1

Publications:: She has been quoted in publications such as Produce Business, The National Provisioner, Winsight Grocery Business, and CSP Magazine.1 5

Awards:: Parker was named a Top Woman in Grocery by Progressive Grocer in 2021 and 2023.1

Current Focus

In her role, Parker continues to provide insights on fresh food industry trends, consumer behavior, and market strategies. She emphasizes the importance of factors such as convenience, quality, and affordability in driving produce sales, while also highlighting the need for retailers to adapt to changing consumer preferences and shopping habits.2