Jon McNeill

Ethnographer and Director of Qualitative Methods

Jon McNeill is the Director of Qualitative Methods at Hypothesis Group, a position he has held since September 2022. He is an ethnographer focused on storytelling that conveys truth and insight, utilizing tools such as photography and writing to explore the human condition. McNeill emphasizes curiosity and the pursuit of simplicity in his work, aiming to uncover beauty and truth amidst daily distractions.1

Before joining Hypothesis Group, McNeill was the Principal at Hunter, a research consultancy, from July 2010 to September 2022. There, he led various documentary projects and built a reputation for innovative research approaches. He has also held roles such as Communications Lead at Alliance Northwest and Account Manager at Hall & Partners USA, where he developed qualitative research methodologies and enhanced brand insights.1

McNeill earned a Bachelor of Arts in Visual Anthropology from Willamette University, which underpins his ethnographic work.1

Experience

Director of Qualitative Methods at Hypothesis Group (September 2022 - Present)

Principal at Hunter (July 2010 - September 2022), Communications Lead at Alliance Northwest (January 2016 - May 2019); Account Manager at Hall & Partners USA (June 2006 - July 2010); Researcher / Filmmaker at Fiori Product Development (May 2003 - January 2006)