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San Diego State University

Università Cattolica del Sacro Cuore

Southwestern Community College District

Project Manager at DEPARTURE

• Lead program execution and strategic oversight for large-scale client programs with budgets exceeding $1 million by managing project prioritization, resource allocation, quality control, and risk management to achieve realization and gross margin goals while aligning client expectations through proactive communication and strategic planning.
• Mentor and lead high-performing teams and direct reports, maintaining a 90% A-Player rate using situational leadership by providing ongoing feedback, conducting performance reviews, and supporting employee growth aligned with company objectives.
• Manage business development and client growth by collaborating with department Directors to execute sales strategies, identify new opportunities, and expand accounts through data-driven recommendations and strategic insights, including producing complex estimates and SOWs exceeding $2.2 million to drive revenue growth.
• Drive strategic planning and execution for multi-channel campaigns, aligning program goals with client objectives while ensuring seamless coordination across paid media, creative, and data analytics teams.
• Oversee the end-to-end project lifecycle, from scoping to quality assurance, consistently delivering projects on time and within budget while optimizing internal processes to enhance efficiency and cross-team communication.
• Develop and refine processes and training within the PM department to optimize workflows, improve efficiency, and enhance cross-team communication, ensuring best practices are followed across all projects.
• Analyze performance data and provide actionable insights to clients, driving continuous improvement and maximizing ROI for digital marketing initiatives.

Red Door Interactive

Program Manager

• Successfully led multiple marketing initiatives, resulting in a 150% increase in retainer and fixed project agreements, driving long-term engagement and overall business growth.
•  Scoped and managed multiple omnichannel B2B marketing projects including brand development and design; web development and SEO optimization; demand generation: ICP persona analysis, paid and organic social media campaigns; marketing operations; buyer journey strategy, newsletter, email marketing, field event marketing, and video production.
• Responsible for tracking schedule and budget while mitigating risks throughout project lifecycle while conducting positive client interaction.
• Spearheaded the VSSL Culture Crew, leading the planning and execution of team bonding events, which boosted team morale, strengthened company culture, and significantly improved employee retention rates.
• Developed and implemented a highly effective quarterly marketing strategy plan for our top client, resulting in a substantial boost in their brand visibility, customer engagement, and revenue growth.
• Led weekly meetings and owned the financials, including forecasts, budgets, and invoices for assigned projects/accounts.
• Motivated the internal marketing team to deliver high-quality work by keeping projects organized and on schedule.
• Built solid relationships with client POCs, third parties, vendors and internal teams to ensure fluid project management.
• Applied expertise in project management, facilitation, and internal communications tools (ClickUp, Monday, Asana, Active Collab) to optimize collaboration, team engagement, and operational processes.

VSSL Agency

Marketing Account Manager

• Managed daily operation of projects, including brand development and design; web development, e-commerce websites, demand generation: data analysis, and SEO optimization, ICP persona analysis, paid and organic social media campaigns, buyer journey strategy, marketing operations; newsletter, email marketing, field marketing, and video production.
• Produced and communicated project status reports to key cross-functional stakeholders and executive management.
• Facilitated complex projects/programs from design and development to production. 
• Successfully defined project scope, timelines, and budgets, weekly meeting with sales, marketing team and client to ensure seamless project delivery and client satisfaction. 
• Cultivated trusting relationships and earned credibility, leveraging strong communication and influential skills to effectively partner with team members and clients, ultimately improving decision-making and driving positive business outcomes.

DEPARTURE

Project Manager

•     Instrumental in driving a 70% increase in new talent acquisition by strategically promoting employer brand communications, while also planning and executing highly engaging team building outings and annual appreciation events. These initiatives significantly improved staff motivation, employee retention, and reinforced a positive company culture, making the organization an attractive and sought-after employer in the industry.
•      Managed 100+ field staff team personnel for every program and trained 25+ by on-boarding and implementing effective safety and health processes and training sessions to increase the revenue and quality of our programs
•	Assisted Operations team in bringing around $14M in yearly revenue by facilitating program and office development
•      Worked cross-functionally with different departments to support all office needs, including managing office and personal expenses, by utilizing Excel and Concur expense tracking tool.
•       Designed and developed internal and external office communications through MailChimp, including graphic design for quarterly newsletters and upcoming events.
•	Successfully led and implemented a coaching and mentoring internship program, providing valuable guidance and support to aspiring professionals, fostering their growth and development within the organization.
•	In charge of the daily operations of smaller programs, including communication with clients, scheduling and confirming suppliers, handling costing elements, program close-out, etc.
•	Coordinated Field Staff schedule, confirming availability as well as updates to field staff database, utilizing Excel and MS Suite 
•	Provide backup support to accounting department by assisting with payment tracking and spreadsheet updating.
•	Developed and maintained business relationships with suppliers, vendors, hoteliers and industry partners.

PRA Business Events

Program Coordinator

Notable Clients: Facebook, Kellogg, Sempra Utilities, TIG, National Association of Women Business Owners and Womens Business Enterprise Council South

•       Spearheaded software development projects, with a primary emphasis on quality assurance by participating in sprint review meetings with the technology and product development team. Developed Brojure designs for a wide set of clients using graphic design and content creation skills
•       Created engaging designs and visuals (brojures) for a wide set of clients using graphic design and content creation skills
•	Directed project management initiatives from conceptualization through development, implementation, and team management in both English and Spanish 
•	Assisted CEO and Vice President with setting project KPI’s, milestones, deliverables, and budget
•	Partnered with key stakeholders to identify and execute cross-functional goals and gather project requirements
•	Drafted and presented project proposals for our programming team
•	Managed scope changes through the initiation to closing stage of each project
•	Build strong, lasting relationships and strategic partnerships through exceptional client serving as primary point of contact for vendors, resources, and client communication

Brojure

Notable Clients: Facebook, UPS, Kellogg, The Coca Cola Company, Comcast, Sempra Utilities, Delta Air Lines, Cox Communications, Charter Communications, TIG, National Association of Women Business Owners and Womens Business Enterprise Council South

•      Assisted in full conference event planning, field marketing, concept, and design, with a specific focus on creating events to help identify DEI initiatives in corporate companies and support diverse-owned businesses.  This included developing a registration website, field marketing and digital marketing campaign management, providing onsite problem-solving, warmly welcoming guests, coordinating event set-up, liaising with staff, organizing suppliers and vendors, and overseeing the smooth execution and take-down of the events.
•	Negotiated sponsorships and contracts with top-tier corporate event sponsors, driving 30% revenue growth and boosting the company's market position through increased buyer engagement	
•	Prepared travel and logistic arrangements, working closely with our clients, transportation suppliers and hoteliers
•	Developed client relationships with top event sponsors and their internal corporate communications team to drive buyer engagement and participation
•	Cultivated excellent long-term relationships with clients, maintaining ongoing communication and facilitating solutions to address concerns
•	Coordinated with multiple vendors, exhibitors, and corporate sponsors during event planning
•	Created event website, email marketing and registration website using  RegOnline, Eventbrite, MailChimp, Attendify and PollEv
•	Build and adhered to an event budget to avoid project overruns
•	Created event recaps and submitted to the client to report outcomes after every event

Plan the World

Lead Program Coordinator

Diamond + Branch Marketing Group was founded in 2015 to help mission-driven organizations be more effective in their digital marketing. 

• Generated social content for clients on various social media platforms.
• Created Content Groups utilizing Google Analytics.
• Migrated Content using WordPress.
• Conducted Audience Research for specific clients to optimize marketing strategy.
• Created Monthly Tracking Configuration and Maintenance report for KPI Data.
• Learned the methodology for brand optimization generated by conducting research and analyzing data reports.

Diamond + Branch Marketing Group

Digital Marketing Intern

•	Created long lasting connections with customers using interpersonal bilingual skills in English and Spanish
•	Doubled my sales goals by cross selling products, utilizing effective product knowledge and proactive attitude 
•	Provided account services to customers while managing large sums of money and various types of checks

Wells Fargo

Bank Teller

•	Organized film crew, including recruiting, directing staff and supervising pre-production staff
•	Translated 50 page long scripts from English to Spanish 
•	Created Spanish subtitles for bilingual short film and Spanish speaking audience 
•	Coordinated logistics such as accommodations for casts and crews on location
•	Prepared and filed paperwork, process contracts, order equipment and answer phones
•	Used high organizational and communication skills to delivery quality assurance of project
•       Collaborated closely with stakeholders, director and producer to ensure the smooth transition of project development
•   Managed work schedules for projects and ensured policies and procedures were consistent with the project's goals and objectives
•  Recruited film crew and extra talent for specific shooting days and rehearsals
•  Maintained frequent communication with crew and talent to ensure project delivery and ultimate efficiency 
•  Assisted in the marketing and promotion of film by using Sprout and other social media platforms

Framehouse, Inc.

Owner and Director

•	Coordinated and created schedules for film and television equipment going in and out of the building
•	Ensured that repairs and services of equipment  were completed in a timely matter for classes
•	Effectively and efficiently handled high volumes of phone calls and visitors
•	Acted as a mediator between the students/families and professional staff

Daniela Ramirez, PMP®