Waqas Rafiq

Waqas Rafiq is a highly experienced Web Analyst with over 13 years of expertise in the web analytics domain. He holds specialization in Adobe Analytics, being a Certified Developer and Architect. His hands-on experience includes the implementation of Adobe Analytics through DTM, Launch, and Tealium. Based in Copenhagen, Waqas has a diverse background, having worked with renowned companies such as British Telecom, Disney, Unibet, Premier Inn, Coop Danmark, and TDC. His professional journey encompasses roles in both agency and client-side settings. Waqas pursued his education in Marketing Management, studying AP Degree at Niels Brock.

Currently, Waqas Rafiq serves as a Web Analytics Consultant at Web Analytics Ninja. Previously, he held the position of Web Analytics Manager (Contracting) at Mezzo Marketing Ltd. Prior to that, he worked as a Webanalytiker at TDC Group and TELMORE A/S (TDC Group), Digital Analyst at In2media, Analysekonsulent at Creuna, Analysekonsulent at Coop Danmark, and Marketingkoordinator at Coop Danmark.