Suggestions
Waqas Rafiq
Adobe Analytics Consultant - Certified Adobe Analytics Architect and Developer
Waqas Rafiq is a highly experienced Web Analyst with over 13 years of expertise in the web analytics domain. He specializes in Adobe Analytics and holds certifications as a Certified Adobe Analytics Architect and Developer. Waqas has extensive hands-on experience with the implementation of Adobe Analytics through tools like DTM, Launch, and Tealium. He has worked with prominent companies such as British Telecom, Disney, Unibet, Premier Inn, Coop Danmark, and TDC.
Currently, Waqas serves as a Web Analytics Consultant at Web Analytics Ninja. His professional background includes roles in both agency and client-side settings. He is also an active speaker in the web analytics community, having spoken at conferences like Web Analytics Wednesday.
Waqas emphasizes the importance of understanding how web analytics tools technically work and has highlighted the need for web analysts to be experts in these tools to effectively analyze and interpret data.12 His LinkedIn username is indeed waqasrafiq.2
