John Sculley

John Sculley is a prominent American businessman and investor, best known for his roles as the CEO of both PepsiCo and Apple Inc. He was born on April 6, 1939, and has had a significant impact on marketing and corporate strategy throughout his career.

Career Highlights

• PepsiCo: Sculley joined Pepsi in 1967 and quickly rose through the ranks, becoming the youngest vice president of marketing by 1970. He is credited with creating the successful "Pepsi Challenge" campaign and introducing the two-liter bottle, which helped Pepsi gain market share against Coca-Cola. He served as CEO from 1977 to 1983.

• Apple Inc.: In 1983, Sculley was recruited by Steve Jobs to lead Apple, where he served as CEO until 1993. Under his leadership, Apple saw its sales increase from $800 million to $8 billion, largely due to the successful launch of the Macintosh computer. His tenure was marked by both innovation and controversy, particularly regarding his management style and decisions that conflicted with Jobs' vision.

Current Roles

Sculley is currently the Chairman and an investor at PeopleTicker, a company focused on providing compensation data and analytics. He is also involved with various high-tech startups and serves on several boards, including that of RxAdvance Corp. and Real McCoy Rum. His investment interests span multiple sectors, including telecommunications, healthcare, and consumer marketing.

Education and Recognition

Sculley holds an MBA from the Wharton School of the University of Pennsylvania and has received numerous accolades throughout his career, including honorary PhDs. He is a sought-after speaker and author, sharing insights on marketing and business strategy, particularly in the context of technology and innovation.

Overall, John Sculley's career reflects a blend of marketing expertise and leadership in some of the most influential companies in American history, making him a notable figure in both corporate and entrepreneurial circles.1234