John DeRaeve

John DeRaeve is a seasoned professional with over 20 years of experience in sales and marketing, currently serving as the Vice President of Strategic Accounts at Activate.6 His career has spanned various sectors, including television and online media advertising, as well as social media marketing.

Professional Background

At Activate, DeRaeve has been part of the team for at least a year, expressing satisfaction with the company's supportive environment and culture.3 His role involves B2B marketing, with a focus on strategic accounts and account-based marketing (ABM).4

Expertise and Interests

DeRaeve demonstrates a keen interest in:

• B2B Marketing: He frequently shares insights on B2B marketing strategies and tactics.45
• Go-To-Market (GTM) Strategies: He has discussed the importance of well-structured GTM plans for B2B sales and marketing success.7
• Demand Generation: DeRaeve has been involved in hiring for growth marketing positions, including demand generation roles.2

Additional Involvement

Outside of his professional career, John DeRaeve is actively involved in community sports:

• He serves as a coach and board member for Lake Oswego Youth Football.1
• He coaches flag football for 1st and 2nd grades, as well as tackle football for 3rd to 8th grades.1

John DeRaeve's LinkedIn profile (username: jderaeve) reflects his professional journey and current role at Activate, where he continues to contribute his expertise in B2B marketing and strategic account management.