John Cinquina

John Cinquina is an entrepreneur, investor, and advisor specializing in brand management and strategy.23 He is the Executive Brand Advisor & Strategist at J.CINQUINA.COM, where he focuses on launching new brands, investing in established ones, and advising growing brands.2

Professional Experience

Cinquina leverages his expertise in product development, growth strategies, and brand management to help businesses succeed.2 His approach is centered on the belief that great brands are unique, consistent, and powerful forces in the market.4

Brand Management Framework

Cinquina has developed a comprehensive brand management framework, which he outlined in his book "Build Great Brands".1 This framework aims to:

• Articulate the impact of a brand on business performance
• Set clear goals and KPIs aligned with business objectives
• Capture all communication channels and business functions
• Provide an easy-to-understand and executable strategy
• Keep organizations aligned with their brand purpose and authentic position

Philosophy

Cinquina emphasizes the importance of authentic brand positioning as a foundation for success.1 He believes that brand management goes beyond marketing, encompassing brand culture and reputation to drive overall business growth.1

Current Role

As the Executive Brand Advisor & Strategist at J.CINQUINA.COM, John Cinquina continues to apply his expertise in helping businesses build and manage strong brands that can effectively compete in today's market.23