Brian Babineau

Brian Babineau is a dynamic leader in business strategy, with over 20 years of experience driving growth and innovation for a diverse range of clients. With a unique blend of left-brain and right-brain skills, Brian is a proven team builder, innovator, and revenue generator who excels at developing data-driven strategies, fostering productive collaboration, and connecting brands with audiences in meaningful and effective ways.

Throughout his career, Brian has worked with a wide array of notable brands, including Hershey's, American Express, Sunoco, Carnival Cruise Lines, AT&T, and IBM, among others. With a robust personal toolkit encompassing business strategy, brand strategy, digital strategy, design thinking, content marketing, influencer marketing, and innovation, Brian has a proven track record of driving results and influencing culture through creativity, collaboration, and strategic vision.

In his current role as SVP of Brand and Digital Marketing at Sallie Mae, Brian oversees a team of professionals developing comprehensive marketing strategies for the financial services provider. Prior to this, Brian served as Chief Strategy and Engagement Officer at Allen & Gerritsen, EVP of Social Content Systems at Arnold Worldwide, Senior Vice President and Director of Media & Marketing at Digital Influence Group, and Vice President and Group Director of Media at Digitas, among other prominent roles in the industry.

In his personal life, Brian is energized by the people around him and a love for great ideas -- whether that's cracking jokes with his family, perfecting his basketball skills, or drumming along to his favorite tunes during his commute. With a passion for collaboration, communication, and innovation, Brian is poised to continue making a significant impact in his field for years to come.