John Ayers

John Ayers is a seasoned professional with a strong background in leveraging data, digital marketing strategy, and service design thinking to map out exceptional customer and employee experiences across all touchpoints.

He has a wealth of expertise in project leadership, digital marketing strategy, service design, creative direction, user experience, predictive intelligence, IoT, and wearables.

John is an active member of prestigious organizations such as the Salesforce Partner Advisory Board, where he contributes valuable insights and recommendations.

As the founder of the Los Angeles Service Design group and a member of the Los Angeles User Experience group, he actively engages with like-minded professionals to drive innovation and excellence in his field.

His professional certifications include Salesforce Certified Marketing Cloud, Salesforce Certified Service Cloud, Salesforce Certified Sales Cloud Admin, IBM Certified Media & Entertainment Industry, IBM Certified Design Thinking Practitioner, IBM Certified Design Thinking For AI, and IBM Certified GDPR Awareness.

An evangelist for CRM, John Ayers plays a crucial role in shaping internal business processes while maintaining a sharp focus on enhancing the customer experience.

He excels in providing thought leadership and strategic insights for marketing communication efforts, targeting specific audiences to optimize lead generation from awareness to engagement.

Through the adept utilization of discovery, personas, user testing, analytics, and other methodologies, he ensures the delivery of the right message at the right time and touchpoint.