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    Francesca Romano

    Designer - Senior Manager Customer Experience at IGT

    Francesca Romano is an experienced professional with over 12 years of Design Strategy, UX & Service Design expertise in Italy and the Bay Area.

    She specializes in User Experience Design and Digital Transformation strategy, with a hands-on approach to design.

    Francesca founded Atooma Inc., a successful tech startup in mobile and Internet of Things, which later pivoted to a b2b strategy due to high demand for automations and AI solutions.

    Her work at Atooma garnered prestigious awards and media attention, including the 2012 Young Innovators Under 35 Award and the Techcrunch Europe Award.

    She has held various roles at companies like PwC, DOING, and Movenda SpA, focusing on Innovation Design & Strategy, Visual design, Digital strategy, Customer Experience, and Rapid prototyping.

    Francesca has a strong educational background, including studies in User Experience / Service Design, Industrial and Product Design, Classical Studies, Fine Arts, Computer Science, Multimedia Technology, and Entrepreneurship / Business.

    Her organizational experience includes roles such as Senior Manager at IGT, Head of UX and Service Design at Enel X, and Customer Experience Manager at PwC Italy, among others.

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