Lisa Larter

Lisa Larter is the CEO and Founder of the Lisa Larter Group, a company specializing in business strategy and digital marketing. She has been leading this organization since February 2007, providing consulting services that help clients develop effective marketing strategies to enhance visibility, generate leads, and increase sales.12

Background and Career

Larter's career began in the telecommunications industry, where she worked for TELUS, one of Canada's largest telecommunications companies. During her tenure there, she played a vital role in building retail distribution channels and managing a large team, contributing significantly to retail sales.1 After leaving TELUS in 2006, she opened her own retail business, Parlez Wireless, which she successfully sold in 2012.1

In addition to her work with the Lisa Larter Group, she is also the founder of Go Daxxi, a strategic marketing firm launched in December 2021.1 Larter is recognized for her ability to guide entrepreneurs towards achieving seven-figure revenues and for her contributions to business education through initiatives like her book club, Thought Readers.12

Expertise and Contributions

Larter is known as a business strategist, digital marketing expert, author, and speaker. Her expertise lies in helping business owners navigate modern entrepreneurship through tailored marketing strategies that align with their overall business goals.2 She has influenced thousands of small business owners by providing insights on effective marketing practices and business growth strategies through her blog and podcast, She Talks Business.23

Personal Philosophy

Despite being a self-taught entrepreneur and a high school dropout, Larter emphasizes continuous learning and personal development. She encourages others to leverage knowledge for business success, reflecting her belief that anyone can achieve significant results with the right strategies and mindset.2