Joel Rodriguez

Joel Rodriguez is a Founder/CEO and former sales leader with a passion for helping SaaS sales teams boost revenue through warm customer introductions.

He founded ReferIn to address the challenge of pipeline generation in sales and recognized the power of leveraging personal networks for success.

Joel emphasizes the shift away from cold outreach, highlighting the effectiveness of warm introductions or referrals, especially in the era of ChatGPT/LLMs.

ReferIn excels in unlocking hidden revenue within companies' networks, significantly increasing sales meetings booked through referrals while saving time for sales professionals.

With a background encompassing sales leadership roles at prominent venture-backed SaaS companies, experience in venture capital, and a foundation in strategy consulting, Joel positions himself as an entrepreneur, sales expert, and product manager aiming to unleash the vast potential of corporate networks.