Ariel Hitron

Ariel Hitron is the Co-Founder and CEO of Second Nature AI, a company that provides AI-powered sales coaching solutions.1 He founded the company in October 2018 with his co-founder Alon Shalita, whom he met at their children's kindergarten.3

Professional Background

Ariel brings together his passion for both sales and product development, applying AI to help large B2B sales organizations scale up and systemize their sales coaching.2 His experience spans both field sales and behind-the-scenes work, including:

• Running global sales teams
• Building playbooks and training sessions for sales
• Developing and bringing to market multiple software product lines used by millions of consumers2

Second Nature AI

Second Nature AI, under Ariel's leadership, has developed an AI-driven sales coaching software that provides sales representatives with a virtual pitch partner.1 This innovative platform:

• Trains and coaches sales reps
• Reminds them about points they didn't cover
• Challenges them with hardball questions
• Provides real-time feedback for improvement1

The company's AI-powered coach, named Jenny, can engage in conversations and ask questions that aren't pre-scripted, allowing for more dynamic and effective training.2

Achievements

Under Ariel's leadership, Second Nature AI has:

• Raised $15.5 million in total capital, including a $12.5 million Series A funding round4
• Secured notable clients such as Zoom, Check Point, and SAP4
• Developed a platform that accelerates new hire productivity and adapts sales conversations to rapidly changing environments2

Ariel Hitron's vision for Second Nature AI is to revolutionize sales and service effectiveness through cutting-edge AI role-plays and lifelike avatars, making it "second nature" for any representative to excel in selling any product or service.3