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Joe Robb
Senior Brand Manager, DTC Commerce and Disruptive Innovation
Joe Robb is a professional with a background in storytelling, technology, and marketing, focusing on strengthening brand relationships through strategic marketing approaches.
He holds certifications in Google Analytics and Google AdWords, emphasizing on understanding marketing technology and measuring campaign effectiveness.
With expertise in DTC, email marketing, mobile strategies, SEO, and content marketing, Joe excels in communication, both verbally and in writing.
His specialties include website analytics, PPC advertising, data analysis, public speaking, copywriting, and social media optimization.
Joe Robb has a Master of Fine Arts degree in Creative Writing from Emerson College and has studied Germanistik and Literatur at Johannes Gutenberg University Mainz.
Additionally, he holds a Bachelor's degree in Creative Writing and German from Ohio University, complemented by studies in General Studies at Elder High School.
Over the years, Joe has held various positions at Procter & Gamble, including roles such as Senior Brand Manager, Senior Marketing Technologist, and Digital Media Innovation Manager.
He has also worked as a Digital Marketing Director at SparkPeople.com and in roles involving public speaking, community management, networking, and project management.
Joe Robb's professional journey includes experiences in teaching, public speaking, storytelling, and management roles across different organizations and industries.
His dedication to understandable communication and comprehensive explanations sets him apart as a skilled professional in the marketing and technology sector.