Matthew Proctor

I grow B2B, finance, and tech startups with damn good content marketing | CEO @ Narrative Bent | SEO, Social, and Content-Led Growth for high-stakes industries.

Matthew Proctor is the Founder and CEO of Narrative Bent, a content marketing agency based in Boston, Massachusetts. With a strong background in content marketing and SEO strategy, Proctor has been instrumental in helping various companies, from Fortune 500 brands to startups, enhance their marketing efforts and drive revenue growth.

Professional Background

Founder & CEO at Narrative Bent (May 2023 - Present): Proctor established Narrative Bent to provide innovative content-led growth marketing strategies, focusing on high-stakes industries such as real estate and finance. His approach emphasizes the importance of creating content that not only engages audiences but also delivers substantial return on investment (ROI) for clients.1 2 3
Previous Roles:
- Head of Content at Kickoff (June 2022 - May 2023): Led content strategy and execution.
- General Manager, Learning & Development at HomeLight (September 2021 - June 2022): Oversaw educational initiatives within the company.
- Director of Content Marketing at HomeLight (July 2019 - August 2021): Developed and implemented content strategies that significantly increased traffic and engagement.
- Senior Professional Services Analyst at BrightEdge: Focused on SEO and content strategy for various notable clients.1 3

Proctor's extensive experience includes working with major brands like Facebook, Procter & Gamble, and Tiffany & Co., where he applied his expertise to improve their marketing strategies and drive growth.1 2

Education

Matthew Proctor holds a Bachelor's degree in English Literature from Florida State University (2004-2007) and attended Boyd Anderson High School from 2000 to 2004.3

Philosophy and Approach

Proctor believes in the concept of Content-led Growth Marketing, which prioritizes building enduring brands through consistent qualified leads. He aims to help businesses navigate the complexities of modern marketing by focusing on creating valuable content that resonates with target audiences.2 4

In his own words, "If you want results, you need to shout from the rooftops to anyone who’ll listen," highlighting his commitment to effective communication and marketing strategies that truly work.5