Jessica Tennant

Jessica Tennant is an accomplished marketing professional currently serving as the Senior Vice President of Marketing at Hello Bello, a company known for its eco-friendly baby products. She has over 17 years of experience in digital marketing and has held various strategic roles throughout her career.

Professional Background

• Hello Bello: Jessica was appointed Senior Vice President of Marketing in April 2021 and held this position until April 2022, after which she transitioned to the role of SVP, eCommerce until September 2023. During her tenure, she was instrumental in building and executing omnichannel marketing strategies for significant campaigns, such as sleep awareness and back-to-school promotions. She also played a key role in launching the company's first large-scale television campaign and expanded their media partnerships significantly.2

• JLo Beauty & Lifestyle: As of September 2023, she has taken on the role of VP Ecommerce at JLo Beauty & Lifestyle, further enhancing her leadership in marketing within the beauty sector.2

Key Achievements

• Successfully diversified Hello Bello's media mix from three core partners to over twenty, demonstrating her ability to scale marketing efforts effectively.
• Negotiated licensing deals with notable brands, including Dr. Seuss, showcasing her skills in brand partnerships and collaborations.
• Developed strategies that significantly improved customer acquisition and conversion rates for various brands throughout her career.2

Education

Jessica Tennant holds a degree from the University of Southern California, which has contributed to her extensive knowledge and expertise in marketing.2

Her LinkedIn profile can be found under the username jessicaleveytennant, where she details her professional journey and accomplishments.12