Jocelyn Robiot

Jocelyn Robiot is an experienced marketing leader with a strong passion for culturally relevant brands, particularly from the sports and fashion industries.

His senior roles have encompassed general management, go-to-market strategies, digital initiatives, and marketing leadership, showcasing a versatile skill set.

He has demonstrated a remarkable ability to drive positive results, navigate change management, and steer businesses towards success even in turbulent environments.

Jocelyn Robiot is an alumnus of ESCP Business School, where he acquired a solid educational foundation for his career.

His professional journey includes significant leadership positions such as CEO at Flexdev Group, Chief Executive Officer at Betterguards Technology, and several high-ranking roles at adidas like Sr Vice President Marketing, Brand, and Go To Market, as well as Managing Director at adidas Benelux B.V.

He has also contributed as a Non-Executive Board member at Hi-Media and held key positions in global sports marketing, licensed business management, and business development at Havas Sports & Entertainment.

Jocelyn Robiot's career reflects his prowess in strategic brand management, market positioning, and operational excellence within the dynamic realms of sports, fashion, and marketing.