Yassine Saidi

Yassine Saidi is a distinguished professional with a robust educational background. He pursued Executive Education in the Business of Entertainment, Sport, and Media from Harvard Business School. Additionally, he holds a Master's degree in Business Management from Université Savoie Mont Blanc and a Master's degree in Commerce and Sales from the University of Lille 1 Sciences and Technology.

Yassine has an impressive professional history, having held key positions in renowned organizations. He served as the Chief Product Officer at Under Armour, showcasing his executive leadership skills. Yassine also founded AGENC-Y, where he utilized his expertise as a business strategist. Moreover, he made significant contributions at PUMA Group, where he held various senior roles such as Global Senior Head of SportStyle Footwear, Global Head of SportStyle Partnerships and Collaborations, and Global Head of Sales.

Prior to his tenure at PUMA Group, Yassine gained valuable experience at adidas, where he served in notable positions such as Global Senior Product and Marketing Manager Tennis, Senior Product Manager Tennis, and Product Manager Accessories and Swimwear. His diverse experience also includes a role as the Marketing Manager for Action Sports at Salomon, highlighting his versatility across different industry sectors.