Joanne Marzan

Joanne Marzan is a seasoned professional with a rich background in digital marketing, particularly in the entertainment industry. She held the position of Executive Director of Digital Marketing at Live Nation Artists, overseeing ecommerce marketing for a multitude of global entertainment brands.

With a vast experience of advising brands across various sectors including beauty, health, technology, and more, she currently leads Ecommerce at Benefit Cosmetics' US market, a renowned beauty brand under LVMH.

Apart from her corporate roles, Joanne has been actively involved in mentoring young women and individuals from diverse backgrounds, helping them kickstart their careers in the digital realm.

Her expertise lies in data-driven integrated marketing strategies, customer acquisition through diverse channels, brand positioning, content strategy, and user-centered design. Joanne is proficient in team management, strategic partnerships, budget management, and fostering alliances with retail and channel partners.

She pursued a Bachelor's in Criminology, Law & Society from UC Irvine and a Master's in Public Administration from the University of Southern California. With her experience at various organizations like Benefit Cosmetics, JMDigital.co, Red Magnet Media, and Live Nation Entertainment, Joanne brings a wealth of knowledge and skills to the ecommerce domain.