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Joanne Marzan
Marketing Executive for Beauty, Music and Entertainment
Joanne Marzan is the Director of Ecommerce at Benefit Cosmetics, a position she has held since July 2019. Based in San Francisco, California, she has over 16 years of experience in ecommerce and digital marketing. Her role involves overseeing marketing, advertising, creative, and merchandise strategies for Benefit Cosmetics in the U.S. market.12
Professional Background
Before joining Benefit Cosmetics, Marzan was the Executive Director of Digital Marketing at Live Nation Artists, where she played a significant role in scaling marketing efforts for over 120 global entertainment brands. Her career also includes founding her own consultancy, JMDigital.co, which specialized in ecommerce and digital marketing for startups across various sectors including music, fashion, and consumer technology.124
Education
Marzan holds a Master of Public Administration (MPA) from the University of Southern California and a Bachelor of Arts in Criminology, Law & Society from UC Irvine.1
Additional Information
In addition to her professional endeavors, she is also known for her passion for music and has a background as a drummer.3
