Kamini Natarajan

Kamini Natarajan is a seasoned ecommerce and digital marketing leader with a rich background in direct-to-consumer (DTC) skincare brands, encompassing over a decade of experience.

With a strong track record of facilitating rapid brand growth through comprehensive digital strategies that span various channels, Kamini is deeply entrenched in data-driven marketing methodologies and cutting-edge technologies.

She excels in managing both paid and organic channels such as SEM, SEO, Display, Social, Retargeting, Email, Affiliate, and SMS, demonstrating a profound understanding of data analytics.

Kamini's leadership prowess extends to building, nurturing, and guiding cross-functional teams, with a sharp focus on enhancing performance and driving productivity.

Her adeptness in managing significant budgets, forecasting, and handling profit & loss (P&L) responsibilities underscores her comprehensive skill set in the ecommerce and digital marketing domains.

Kamini Natarajan's skill set includes customer acquisition & retention strategies, CRM and loyalty program management, ecommerce technologies and analytics, UI/UX design, performance marketing optimization, paid media expertise, leadership acumen, team management proficiency, and budget planning and forecasting capabilities.

Previously, Kamini held the position of Director Of Digital Marketing at Derma E, contributing her expertise to advance the digital presence and marketing strategies of the organization.