Joanna Wiebe

Joanna Wiebe is a prominent figure in the field of copywriting, best known as the founder of Copyhackers, a platform dedicated to teaching conversion copywriting techniques. With nearly two decades of experience, she has significantly influenced how businesses approach copywriting to enhance their marketing effectiveness.

Background and Career

Joanna grew up in a large family and pursued an academic background in communications, earning a Master's degree. Her career began with a focus on helping both small businesses and large corporations create high-converting web copy. She has worked with notable brands such as AWS, Bitly, and Shopify, providing training and resources aimed at improving their copywriting strategies.25

Contributions to Copywriting

At Copyhackers, Joanna has developed a range of resources, including training programs, articles, and books that focus on conversion copywriting. Her approach, often referred to as "The Wiebe Way," emphasizes data-driven and performance-oriented copywriting practices. Joanna is recognized for her ability to simplify complex concepts, making them accessible to copywriters at all levels.35

Recognition and Influence

Joanna Wiebe is regarded as a pioneer in conversion copywriting and has been recognized as one of the top influencers in the field. She actively shares insights and tips through her LinkedIn profile, where she engages with a community of over 9,000 followers.14 Her work has been featured in various publications, and she continues to be a sought-after speaker at industry conferences.6

In summary, Joanna Wiebe is a leading expert in conversion copywriting, with a robust platform in Copyhackers that educates and empowers copywriters to achieve better results in their marketing efforts.