Jillian Gibbs

Jillian Gibbs is an award-winning Founder and Global CEO of Advertising Production Resources (APR) and an authoritative figure in the advertising industry.

Known for coining the term 'production consulting' during her tenure at Unilever in 1997, Jillian has been at the forefront of transforming creative production consulting.

Her company, APR, a boutique consultancy, specializes in optimizing marketing organizations' agency and production models, enhancing transparency, and efficiency.

Under Jillian's leadership, APR has expanded to 150 employees across 50 countries, servicing 75 multinational marketing organizations with over $1 billion in annual spend.

APR's proprietary data platform, ACERO, leverages AI tools to provide valuable insights into agency fee and production data, setting industry benchmarks and facilitating informed decision-making.

Jillian's commitment to innovation and industry advancement is evident through her holistic approach to production sustainability, agency management, and diversity, equity, and inclusion initiatives.

As a member of the Women Presidents' Organization (WPO) and a Platinum V group since 2014, Jillian actively contributes to the growth and empowerment of women leaders.

Jillian's educational background includes studies in Bachelor of Arts with a focus on Music, Voice, and Advertising at Ithaca College.

She has held key positions in reputable organizations like Unilever and Coors Brewing Company, further solidifying her expertise and influence in the advertising and production sector.