Jill Purse is an experienced product marketing professional with a decade of experience in helping B2B organizations create market-centric content, products, and services. She holds a Bachelor's degree in Business Administration and a Marketing Management diploma from the British Columbia Institute of Technology. Purse has worked at industry-leading companies such as RingCentral, Dialpad, OXD, and Rogers Communications Inc. Her expertise includes managing sales enablement, competitive intelligence, go-to-market campaigns, product demos, training, and partner and alliance programs. She has a passion for bringing product narratives to life and executing them consistently throughout the marketing and sales cycle.