University of Victoria

Director of Product Marketing

Responsible for growing PN’s consumer and B2B ed-tech businesses by creating go-to-market strategies, driving channel tactics, and optimizing messaging, lead generation, sales pages, and conversion funnels.

Precision Nutrition

Growth and Product Marketing Leader

Recruited by entrepreneur Andrew Wilkinson to lead growth marketing and retention for Metalab’s new task management SaaS product, Flow. Helped to establish Flow as a credible competitor to Asana, Basecamp, and Trello.

MetaLab

Marketing Leader

Led a team of 15 digital marketing consultants in Fortune 500 client engagements. Closely involved in large client engagements, developing initial strategies for improving custom acquisition through Web testing. Consistently rated a top leader in Adobe's consulting division.

Adobe

Director, Web Optimization Consulting Services

Oversaw TurboTax and QuickBooks Canada websites and channel marketing. Drove more than 100 A/B tests. Began as an individual contributor; eventually led a team of 32 people, including search marketers, affiliate managers, interaction designers, content writers, copywriters, analytics practitioners, and software engineers.

Intuit

Group Marketing Manager, Global Division

Worked with Keynote's largest enterprise clients to evaluate and improve the user experience on their websites, using a combination of early A/B testing tools, user research, and analytics.

Keynote Systems

User Experience Consultant

Introduced new user testing methods for large-scale financial systems of government clients. Developed early web applications using PHP and MySQL.

Lance Jones