Lance Jones

I’ve come to realize a few things that have served me, the people I’ve managed, and the SaaS products I’ve championed very well:

1. People don’t buy products. They buy their future self — transformed by the product.

2. In the SaaS world, customers make a decision to stay or go every single month.

3. The biggest obstacle to team success is distraction.

4. The best leaders are those who truly understand the work of the individuals on a team.

5. Come to the table with a strong opinion but be willing to let it go when it's clear you're wrong.

Coach. Teacher. Leader. These are roles where I excel.

SaaS growth. Copywriting. Marketing funnels. Email. Conversion rate and website optimization. These are my areas of deep expertise.

Passionate. Focused. Super nice. Empathetic. These are how team members describe me.