Jessica Huang

Jessica Huang is the Executive Director of Digital Marketing and China Online at Le Labo Fragrances. Based in New York, she plays a pivotal role in the brand's digital marketing strategies, particularly focusing on expanding Le Labo's presence in the Chinese market. Her responsibilities include overseeing digital initiatives, managing e-commerce operations, and ensuring that the brand's communication resonates with local audiences while maintaining global standards.14

Huang's expertise is crucial as Le Labo continues to adapt its marketing strategies to the unique preferences of Chinese consumers. This involves leveraging platforms like WeChat and other social media channels to enhance customer engagement and drive sales.23 Her role reflects a broader trend in luxury brands seeking to connect more deeply with consumers through tailored digital experiences.