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    Silvia Basso

    Digital Marketing / E-Commerce / UX / Digital Strategy

    Silvia Basso has a diverse professional background spanning various industries. Currently serving as the E-Commerce & Digital Project Manager at Vulcano within ARSENALIA GROUP, she plays a pivotal role connecting the realms of publishing and luxury product development. Silvia collaborates with Digital, Omnichannel, Media, CRM, and Analytics departments, offering a comprehensive view of business objectives and processes. Her experience ranges from Trade Marketing & PR at Ruffino to managing rebranding projects in China, showcasing her ability to understand people's needs and transform them into opportunities and solutions.

    Silvia Basso is described as a creative and analytical individual with strong organizational skills, precise attention to detail, and a remarkable visual memory. Known for her diplomatic and assertive qualities, she values collaboration in both professional and personal settings. Silvia prioritizes time, dedicating herself fully to work tasks while ensuring ample time for family, travel, and exploring new cultures.

    Education-wise, Silvia Basso has pursued a range of studies including Fashion Journalism at University of the Arts London, Fashion Industrial Design, Graphic Design, and Communication at Università degli Studi di Firenze, an Executive Master in Marketing, Communication & Digital Media from 24ORE Business School, and courses on social and economic networks at Stanford University, and Business Management, Marketing & Sales at Scuola Scienze Aziendali e Tecnologie Industriali Piero Baldesi.

    In her professional journey, Silvia has held roles such as Digital Marketing Project Manager at Vulcano Agency, E-Commerce & Digital Project Manager at alpenite, Contributor at iStock, E-commerce Merchandising and Content Specialist at alpenite, Marketing, PR & Communication at Ruffino, Brand Marketing & Communication at ETAC Cookware and Baking Ware, and PR & Social Media Marketing at Bosconi Records.