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Jessica Anagnostopoulos PhD
SVP, Media Effectiveness at Kantar
Jessica Anagnostopoulos is the Senior Vice President of Media Effectiveness at Kantar, a position she has held since September 2021. In her role, she leads and manages a team of over 35 professionals focused on media measurement and advertising effectiveness. Her work involves mentoring and guiding her team to enhance the effectiveness of marketing strategies and campaigns.
Anagnostopoulos holds a PhD, which underscores her expertise in the field. Her contributions to Kantar include initiatives aimed at providing marketers with independent ad effectiveness measurement, particularly in relation to platforms like Meta (formerly Facebook) .12
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Experience
SVP, Media Effectiveness at Kantar since September 2021
VP, Advertiser Insights & Effectiveness Solutions at Discovery Inc (March 2018 - November 2020)
Education
PhD in Applied Organizational Psychology from Hofstra University (2006 - 2011)
Location
New York, New York, United States
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See who you know in common with Jessica