Gerd Callewaert is an accomplished leader in the field of market research, with a distinguished career spanning several decades. He received his education from Ghent University and has held prominent roles in several organizations, including Ipsos, Cube - Consumer Understanding Belgium, Febelmar, Synovate Belgium, Columbus Quanti, and Dialog Software Training and Development. Throughout his career, he has demonstrated a deep understanding of consumer behavior and has been instrumental in driving growth and success for his companies. As a former president of the Board of Directors at Febelmar, he played a critical role in shaping the direction of the organization and cementing its reputation as a leading market research association. Currently, he is Country Managing Director at Ipsos, where he continues to utilize his expertise to help clients gain a deeper understanding of their customers.