Jennifer Kelly

Vice President of Strategic Insights & Analytics at Bacardi

Jennifer Kelly is the Vice President of Strategic Insights & Analytics for North America at Bacardi, a position she has held since July 2017. Based in the Miami/Fort Lauderdale area, she has extensive experience in consumer insights, marketing, and strategy across various industries.

Professional Background

Bacardi (2017 - Present): As Vice President, she leads strategic insights and analytics initiatives for the North American market.
Estee Lauder (2011 - 2017): Served as Executive Director of Global Consumer Insights, where she contributed to understanding consumer behavior on a global scale.
Mediacom (2010 - 2011): Worked as Senior Partner and Group Insights Director, focusing on consumer insights integration into marketing strategies across diverse sectors.
Johnson & Johnson (2006 - 2009): Held roles as Associate Director in both the Neutrogena Cosmetics and CPC Skincare divisions, leading consumer insights and marketing strategies.
Coach Inc and Avon Products (1997 - 2006): Managed consumer insights and strategy, significantly impacting brand development and marketing efforts.

Education

MBA in Business from Fordham University (2000 - 2002)
Masters in Cosmetics and Fragrance Marketing from the Fashion Institute of Technology (2008 - 2010)
BA in Business Administration from Simmons University (1988 - 1992)

Jennifer Kelly's diverse background in consumer insights and analytics positions her as a key player in Bacardi's strategic initiatives, leveraging her extensive experience to drive business growth and consumer engagement.1 2

Highlights

Jun 25 · mpr.org

Jennifer Kelly joins Minnesota Public Radio Board of Trustees

Experience

Vice President, Strategic Insights & Analytics NAM at Bacardi

Executive Director, Global Consumer Insights at Estee Lauder (May 2011 - June 2017); Senior Partner, Group Insights Director at Mediacom (January 2010 - May 2011); Associate Director, Neutrogena Cosmetics at Johnson & Johnson (March 2007 - December 2009); Associate Director, CPC Skincare Division at Johnson & Johnson (May 2006 - March 2007); Director at Coach Inc (2004 - 2006); Director at Avon Products, Inc (January 1997 - January 2004); Manager at Interbrand, Inc (January 1996 - January 1997); Manager at National Analysts, Inc (January 1992 - January 1996)

Education

MBA in Business from Fordham University (2000 - 2002); Masters in Cosmetics and Fragrance Marketing from Fashion Institute of Technology (2008 - 2010); BA in Business Administration from Simmons University (1988 - 1992)