Jennifer Jackson

Jennifer Jackson is the Senior Vice President of Global Marketing & Digital Strategy at NARS Cosmetics, a position she has held since January 2023. She has been with NARS since April 2018, initially serving as Vice President of Global Marketing before advancing to her current role.145

Professional Background

• Position: Senior Vice President, Global Marketing & Digital Strategy at NARS Cosmetics.
• Tenure: Joined NARS in April 2018; promoted to Senior Vice President in January 2023.
• Previous Role: Vice President of Global Marketing at NARS.

Strategic Contributions

Jennifer has played a crucial role in transforming NARS's marketing strategy from a traditional transactional approach to a more data-driven and engaging model. Under her leadership, the brand has implemented personalized customer experiences through digital quizzes, significantly enhancing consumer engagement and data collection.23 This strategic pivot has allowed NARS to better understand customer preferences and tailor its marketing efforts accordingly.

Education

Jennifer holds a degree from Columbia University - Columbia Business School, which complements her extensive experience in marketing and digital strategy.46

Location

She is based in New York, New York.6

Overall, Jennifer Jackson's leadership at NARS Cosmetics reflects her commitment to innovative marketing strategies that prioritize consumer engagement and data-driven decision-making.