Jelmer Koppelmans

Jelmer Koppelmans is the co-founder of Roadtrip Agency and Roadtrip Explorer, innovative companies in the field of recruitment marketing and analytics.23 He founded Roadtrip Agency alongside Jelmer Zuidema, and together they have developed it into a leading company specializing in recruitment marketing analytics over the past four years.2

Koppelmans has a strong background in recruitment technology and believes in its potential to enhance recruitment processes, though he acknowledges that it's not a cure-all solution.4 His expertise lies in leveraging marketing technology and data-driven approaches to improve recruitment strategies.1

In January 2025, Koppelmans and his co-founder launched Explorer, a product that represents a shift from quantitative to qualitative recruitment strategies. This innovative tool integrates Applicant Tracking System (ATS) data with recruitment marketing data, providing more comprehensive insights into the entire recruitment process.23

Koppelmans' work with Roadtrip has involved collaborations with major clients such as Booking.com, Vattenfall, Achmea, and Nederlandse Spoorwegen, focusing on attracting qualified candidates rather than simply increasing application numbers.2