Jelmer Zuidema

Jelmer Zuidema is the co-founder of Roadtrip Agency, a company specializing in recruitment marketing analytics.12 Along with his business partner Jelmer Koppelmans, Zuidema has developed Roadtrip into a leading firm in the field of recruitment marketing analytics over the past four years.2

Zuidema's expertise lies in leveraging data to improve recruitment processes. He advocates for a shift from quantitative to qualitative recruitment marketing, emphasizing the importance of attracting qualified candidates rather than simply increasing the number of applications.23 This approach has been implemented in Roadtrip's innovative product, Explorer, which allows companies to expand their recruitment marketing funnel using data from Applicant Tracking Systems (ATS).2

Roadtrip Agency, under Zuidema's leadership, has worked with prominent clients such as Booking.com, Vattenfall, Achmea, and Nederlandse Spoorwegen.2 Zuidema's insights on recruitment analytics have been featured in industry podcasts, where he discusses the significance of qualitative data in optimizing recruitment strategies.3

As a thought leader in the recruitment technology space, Zuidema actively shares his knowledge and opinions on platforms like LinkedIn. He has written about topics such as recruitment scams on social media platforms, demonstrating his commitment to maintaining integrity in the recruitment industry.4

Jelmer Zuidema's LinkedIn username is jelmerzuidema, as mentioned in the query.2