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Jeff Traverso
Senior Partner, Managing Director at Ogilvy
Jeff Traverso is a Senior Partner and Managing Director at Ogilvy & Mather, a renowned advertising agency. He is based in Hasbrouck Heights, New Jersey, and has a significant presence in the advertising industry.3
Professional Background
Jeff Traverso holds a Bachelor of Science degree, which has contributed to his successful career in advertising. At Ogilvy & Mather, he has demonstrated exceptional leadership and business acumen:
- He led multiple successful pitches that initially won the Nationwide Insurance account for the agency.2
- Under his management, the Nationwide business grew by 250% over a five-year period.2
- He consistently increased profitability for the account each year.2
Notable Achievements
One of Traverso's significant accomplishments involves the Nationwide Insurance campaign. In 2016, Ogilvy & Mather, under Traverso's leadership, created innovative advertisements for Nationwide featuring expanded versions of the company's iconic jingle.1 This campaign, which launched during NBC's Olympics coverage, included performances by Brad Paisley and Rachel Platten, aiming to showcase Nationwide's comprehensive services across various life stages.1
Skills and Expertise
As a Senior Partner and Managing Director, Jeff Traverso likely possesses:
- Strong leadership and team management skills
- Excellent client relationship management abilities
- Strategic thinking and business development expertise
- In-depth understanding of the advertising and marketing landscape
Jeff Traverso's LinkedIn profile can be found at linkedin.com/in/jeff-traverso-391a315, which reflects his professional standing in the advertising industry.4
