Lisa Boyd

Lisa Boyd is a media professional who currently holds the position of Media Director, Delivery & Operations at Ogilvy, a prominent advertising agency.4 Based in New York, she has played a significant role in notable marketing campaigns, particularly for the skincare brand CeraVe.16

Professional Achievements

One of Lisa Boyd's most notable contributions was her involvement in the highly successful "Michael CeraVe" campaign for CeraVe's Super Bowl debut. This innovative campaign, which ran in 2024, created a viral conspiracy theory suggesting that actor Michael Cera had developed CeraVe products.1 The campaign culminated in a Super Bowl commercial that revealed the truth about CeraVe's development by dermatologists.

In this campaign, Lisa Boyd served as the Director of Operations & Delivery.23 Her role was crucial in orchestrating the complex, multi-faceted marketing strategy that spanned across various media channels and involved numerous influencers.

Career Highlights

• Current Role: Media Director, Delivery & Operations at Ogilvy4
• Notable Campaign: CeraVe's "Michael CeraVe" Super Bowl campaign (2024)1
• Industry Recognition: The campaign she worked on was named the #1 Super Bowl campaign by Forbes, Adweek, AdAge, and GQ1

Lisa Boyd has expressed pride in her team's work, particularly highlighting the efforts of the WPP Onefluence team led by Ogilvy PR North America for the CeraVe campaign.5 Her involvement in such high-profile and successful marketing initiatives underscores her expertise and influence in the field of media and advertising operations.