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Alyssa Rogers
Brand Integration Director at Expedia Group
Alyssa Rogers is the Brand Integration Director at Expedia Group, a position she has held since March 2022. Based in Los Angeles County, California, she has a strong background in marketing and advertising, with a particular focus on brand integration strategies.
Education
- Syracuse University: Bachelor of Science in Advertising and Psychology (2007-2011)
- University of New South Wales: Attended in 2009
Professional Experience
Alyssa has built an impressive career in marketing across various prominent companies:
- Brand Integration Director at Expedia Group (March 2022 - Present)
- Brand Integration Manager at Apple (March 2020 - March 2022)
- Coach and Facilitator at Collective Gain (July 2019 - March 2020)
- Product Marketing Manager at Facebook (January 2019 - May 2019)
- Brand Marketing Manager at Facebook (January 2016 - December 2018)
- Various roles at TBWA\Media Arts Lab, including Account Supervisor and Global Account Executive (2012 - 2016)
- Internships at Ogilvy & Mather (2009 - 2010)
Notable Achievements
Alyssa has been recognized for her contributions to significant marketing campaigns, including her role in the launch of Expedia's rewards program "One Key" through the campaign titled "The Travelers," which was shortlisted for the D&AD Awards in 2024.1
Her diverse experience across different sectors of the marketing industry positions her as a key player in brand strategy and integration within the tech and travel sectors.
