Jay Jurisich

Jay Jurisich is the CEO and Creative Director of Zinzin, a naming and branding agency based in San Francisco. He has over twenty years of experience in the field of naming, having previously co-founded and served as creative director at another naming agency, Igor, for nine years. His work has included developing names for well-known brands such as MGM Grand, Hasbro, and EA Sports.12

In addition to his role at Zinzin, which he founded in 2011, Jay co-created Wordlab in 1998, a community focused on naming and branding that provided resources for small businesses.23 His educational background includes a Master of Fine Arts (MFA) in Art Studio from UCLA and a double Bachelor of Arts (BA) in Literature and Art Studio from UC Santa Barbara.2

Jay is recognized for his strategic approach to naming and has spoken at various conferences on the topic. His passion for words and branding continues to drive his work at Zinzin, where he oversees all naming projects and collaborates with clients to create impactful brand identities.14