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Alex Verdaguer Serena
Bakering CEO
Alex Verdaguer Serena is the Founder and CEO of Bakering, a company he has led since 2018. He has over 20 years of experience in software development and entrepreneurship, demonstrating a strong passion for food, technology, and startups. In addition to his role at Bakering, he is also a co-founder of Clouds Partner and has been involved with Wualia since its inception in 2013.12
Throughout his career, Alex has held key positions in various organizations, showcasing his expertise and commitment to innovation in the tech sector. His interests extend beyond business, as he is known to be fond of dogs and biking, reflecting a well-rounded personal life.2