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    Jay Bower

    President and Chief Archer at Crossbow Group

    Jay Bower is an Adjunct Professor and Teaching Fellow at the Charles F. Dolan School of Business at Fairfield University. He is also the President and Chief Archer at Crossbow Group, LLC, an integrated marketing agency based in Westport, Connecticut. Bower has extensive experience in developing marketing strategies for Fortune 100 companies and high-growth brands, leveraging his expertise in branding, lead generation, digital marketing, and user experience design.

    Education

    • M.B.A. from New York University, Stern School of Business
    • B.A. in Philosophy from Colgate University
    • Completed the e-B2B Program at Harvard Business School

    Professional Experience

    • Crossbow Group, LLC

      • Founded in 1999, the agency focuses on integrated marketing solutions and has generated over $3 billion in sales through various campaigns.
      • Bower has been involved in creating over 300 go-to-market plans and has worked with notable clients such as Google, Intuit, and Cigna Healthcare.
    • Guest Lecturer

      • He frequently guest lectures at graduate business schools, including NYU Stern, sharing insights on marketing and business strategy.

    Bower's multifaceted career combines academia with practical experience in the marketing industry, making him a valuable resource for students and businesses alike.

    Related Questions

    What courses does Jay Bower teach at Fairfield University?
    How did Jay Bower transition from marketing to academia?
    What are some notable projects Jay Bower has worked on at Crossbow Group?
    How does Jay Bower integrate his marketing experience into his teaching?
    What is the focus of Jay Bower's guest lectures at graduate business schools?
    Jay Bower
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    Experience

    President and Chief Archer at Crossbow Group since September 1999
    Co-founder, Vice President at Prescients; Account Supervisor at Blau/Brann/EuroRSCG 4D; Account Director at Mirbach Associates

    Education

    B.A. in Philosophy from Colgate University; M.B.A. in Marketing and International Business from New York University, Stern School of Business; E-B2B, Executive Education from Harvard Business School

    Location

    Westport, Connecticut, United States