Heidi Schoeneck

Heidi Schoeneck is the Co-founder and Chief Creative Officer of Grounded World, a social innovation and activation consultancy based in Westport, Connecticut.1 She has an extensive background in creative leadership and marketing, with a career spanning over two decades in various high-profile agencies and companies.

Professional Experience

Heidi's career highlights include:

• Co-founder & Chief Creative Officer at Grounded World (September 2018 - Present)1
• Executive Creative Director at Geometry Global (April 2013 - August 2018)
• Executive Creative Director at Schawk, Inc. / Anthem Worldwide / Brandimage (October 2011 - April 2013)
• Group Creative Director at Arc Worldwide and Leo Burnett (2009 - October 2011)
• VP Creative Director at DRAFTFCB (2001 - 2007)

Education and Expertise

Heidi holds a BFA from the University of Michigan (1990 - 1993).1 Her areas of expertise include:

• Brand Design
• Advertising
• Mobile Marketing
• Content Marketing
• Brand Marketing
• Marketing Consulting
• Packaging Design

Awards and Recognition

Throughout her career, Heidi has received numerous accolades and served as a judge for prestigious industry awards:

• Judge for the Mobile Marketing Association SMARTIE Awards (2019-2022)
• Judge for The One Club for Creativity's Next Creative Leaders Award (2020)
• Recipient of the Red Dot Award and Green Product Award for sustainable product designs (2021)1

Philosophy and Approach

Heidi's professional philosophy is centered on the belief that "selling the right stuff matters".1 At Grounded World, she focuses on harnessing creativity to transform purpose into profit and create value through social innovation.3 Her work often involves collaborating with Fortune 100 brands on sustainability and purpose-driven initiatives.2

Commitment to Social Responsibility

Heidi demonstrates a strong commitment to social and environmental causes:

• Grounded World is a certified B Corp and a member of 1% for the Planet, donating 5% of their total gross revenues to social and environmental nonprofits annually1
• She has served on the boards of organizations like She Should Run and Freedom United1

Heidi Schoeneck's career trajectory and current role at Grounded World reflect her dedication to combining creative expertise with social responsibility and sustainable business practices.