Jawad Hassan

Jawad Hassan is the General Manager - Media at Multiply Group, a prominent investment company based in Abu Dhabi, UAE. He oversees the company's media and communications vertical, which has been actively expanding its portfolio through strategic acquisitions in the outdoor advertising sector.

Professional Background

Hassan has played a pivotal role in Multiply Group's recent initiatives, including the acquisition of Media 247, where he expressed confidence in creating a stronger and more competitive business through combined expertise and resources.1 His leadership was also instrumental in the full acquisition of BackLite Media, further consolidating Multiply Group's presence in the digital out-of-home (DOOH) advertising market.2

Strategic Vision

Under Hassan's guidance, Multiply Group aims to enhance its media capabilities by investing in profitable enterprises and creating synergies among its media assets. He has highlighted the rapid evolution of out-of-home advertising in the UAE, noting a significant compound annual growth rate (CAGR) of 16% from 2020 to 2023.2 This strategic focus reflects his commitment to leveraging market trends for long-term growth.

Previous Experience

Before joining Multiply Group, Hassan held various roles that contributed to his extensive experience in media and communications. His background includes leadership positions that have equipped him with a deep understanding of both traditional and digital advertising landscapes.

Online Presence

Hassan maintains a professional profile on LinkedIn under the username jawad-hassan-25700537, where he shares insights related to his work and industry trends.3

Overall, Jawad Hassan is recognized as a key figure in shaping the future of media within Multiply Group, driving initiatives that align with the evolving demands of the advertising sector in the UAE.