Canisius College

Senior Manager - Global Brand Marketing at Fisher-Price

Responsible for developing & piloting a new business model focusing on profitability and sustainability to launch Fisher-Price Wood. Oversees brand and product management of Power Wheels, driving topline growth.
 Developed and implemented comprehensive marketing strategies and plans for the successful launch of the new FP Wood toy line, aligning with the company's overall profitability objectives and sustainability goals.
 Partnered with global commercial teams to ensure clear and consistent communication of brand strategies including account sell-in to global customers (Walmart, Target, Amazon)
 Responsible for defining the brand positioning, messaging, and visual identity for Fisher-Price Wood
 Conducted thorough market research and analysis to identify target demographics, market trends, competitive landscape, and growth opportunities for the wooden toy segment.
 Collaborated closely with cross-functional teams including product development, sales, operations, and finance to ensure seamless execution
 Planned and executed Power Wheels branding overhaul generating 50% point of distribution increase at Walmart

Fisher-Price

Senior Manager, Global Brand Marketing 

Led strategic direction of the Fisher-Price Baby Gear team through long-range planning, competitive market analysis, consumer insights, and financial assessment. Oversaw product development teams to ensure perfect launch execution.
•	Investigated cost reduction opportunities and shop floor efficiencies by attending manufacturing Kaizen events
•	Supported global sustainability initiatives by performing  deep-dive analysis into baby gear rental programs 
•	Drove Fisher-Price summer MBA intern program from recruitment to mentorship, fostering the next generation of leaders for Mattel

Global Brand Marketing Manager

Acted as category manager for Swing, High Chair, and Entertainer Baby Gear segments. Utilized strong analytical skills and understanding of global P&L to develop strategies driving increases in revenue and profitability
•	Synthesized and analyzed extensive data sets (shipments, demands, consumption) in Excel, providing recommendations throughout the product development cycle

Associate Marketing Manager

Served as a Sales and business analyst on the Target account to monitor inventory levels, shipments, in-stocks, and handle forecasting issues.

Sarah Ford