Jason Matthews

Passionate performance marketer with over 14 years of experience

Jason Matthews is the Senior Vice President of Programming and Audience Optimization at Game Show Network (GSN). In this role, he leads audience and market research initiatives, focusing on data analysis to inform programming strategies and optimize ratings. His experience at GSN began in April 2016, where he has played a crucial role in developing key programming initiatives and series launch strategies.

Professional Background

Previous Roles:
- Vice President, Research and Marketing at GSN (April 2016 - Present)
- Vice President, Research and Audience Development at Ovation TV (April 2013 - March 2016)
- Vice President, Audience Strategy and Development at EQAL (May 2012 - April 2013)

Education

Jason Matthews holds a degree from the University of California, although specific details about his field of study are not listed in the available information.

Skills and Contributions

He specializes in:

Audience and market research
Ratings optimization
Budget estimation for programming
Strategic analysis for content development

His work has significantly contributed to improving ratings performance and optimizing content costs within the networks he has served.

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Experience

Associate Director, Performance Marketing at Walmart (March 2023 - Present)

Senior Manager, Performance Marketing at Walmart (April 2019 - March 2023) Digital Marketing Manager at Walmart (December 2016 - March 2019) Programmatic Advertising Manager at AOL (August 2013 - November 2016) Product Marketing Manager at Stripes39 (2013) Growth at LivingSocial (September 2011 - December 2012) Sales Marketing Analyst at Microsoft (2011) Marketing Consultant at ShowUhow, Inc. (May 2009 - June 2010)

Education

Bachelor's Degree in International Business, Finance from Gonzaga University Master of Business Administration (MBA) from Gonzaga University Graduate School of Business