Jason Matthews

Jason Matthews is the Senior Vice President of Programming and Audience Optimization at the Game Show Network (GSN), a position he has held since April 2016. In this role, he is responsible for spearheading audience and market research data analysis, which includes leading insights on ratings, budget estimates, and programming initiatives. His work focuses on refining the network's data science approach to enhance predictive analysis of ratings performance and increase audience engagement over multiple years.12

Professional Background

• Game Show Network (GSN):

  • SVP, Programming and Audience Optimization (April 2016 - Present)
    • Leads audience research and marketing strategies.
    • Oversaw the launch of GSN's first Insight Community, “GSN TV Nation,” to enhance qualitative research.
    • Launched GSN's first voice skill for Amazon Alexa, which was recognized as a top skill in 2019.

• Ovation TV:

  • Vice President, Research and Audience Development (April 2013 - March 2016)
    • Focused on improving ratings and network distribution through strategic analysis.

• EQAL:

  • Vice President, Audience Strategy and Development (May 2012 - April 2013)

• Ruskin Group Theatre:

  • Producer / Writer-in-Residence (August 2008 - July 2012)

• TheJay.com:

  • Writer/Publisher/Founder (September 2005 - September 2011)

Education

Jason Matthews holds a degree from the University of California.1

With extensive experience in audience strategy, market research, and programming optimization, Matthews plays a crucial role in shaping the content and engagement strategies at GSN.