Jamie Gutfreund

Global CMO

Jamie Gutfreund is a prominent figure in the marketing and creator economy sectors, currently serving as the Founder of Creator Vision, a consultancy focused on helping brands optimize their engagement with creators. With over 20 years of experience, she has held significant roles, including Global Chief Marketing Officer for major companies like Hasbro and MGA Entertainment, and Chief Growth Officer at Whalar, a leading creator marketing agency recognized for its innovative approach to influencer marketing.

Career Highlights

Founder of Creator Vision: Established to assist brands in bridging the gap between the theoretical benefits and practical applications of the creator economy. The company aims to enhance brand strategies by integrating creator insights and community engagement into marketing efforts.1 2
Previous Roles:
- Global Chief Marketing Officer at Hasbro and MGA Entertainment, where she was instrumental in developing marketing strategies that significantly increased conversion rates.2
- Chief Growth Officer at Whalar, where she helped position the agency as a leader in the creator space, working with high-profile clients such as Google and Amazon.2 3
Recognition: Gutfreund has been acknowledged by Forbes as one of the "50 Most Entrepreneurial CMOs" and featured in Campaign Magazine’s "40 Over 40," reflecting her influence and leadership in the industry.1 2

Contributions to the Creator Economy

Gutfreund's work emphasizes the importance of understanding creators not just as influencers but as community leaders who can drive authentic engagement through storytelling. She advocates for brands to adopt a "creator mindset" to better connect with audiences, especially younger consumers like Gen Z and Millennials.2 3

Her initiatives include launching educational programs for brands and creators, such as the Creator Academy with Logitech, aimed at fostering deeper understanding and collaboration within the creator economy.2

Thought Leadership

As a dynamic public speaker, Gutfreund participates in major industry events like Cannes Lions and Dreamforce, sharing insights on how brands can effectively navigate the evolving landscape of digital marketing and creator collaborations. Her thought leadership extends to various publications, where she discusses trends and strategies in marketing.1 2

Overall, Jamie Gutfreund stands out as a visionary leader dedicated to transforming how brands interact with creators in today's digital age.