Asmita Singh

Asmita Singh is a renowned marketing executive with a passion for the science behind marketing. With extensive experience driving revenue growth and profitability, she is a true visionary leader. As a business leader, she has built high-caliber marketing teams and data-driven organizational cultures. She is also a thought leader and marketing technology expert with a vast analytics and optimization background.

Singh has strong financial acumen, which she uses to manage P&L, plan investments, model attribution, create budgets, and do forecasting. She is also a trusted partner and technology leader for CXO level senior management and Board. Singh is experienced in building marketing technology stacks for launching buyer-centric perpetual demand generation automation programs and developing advanced digital ecosystems to run marketing programs.

Singh specializes in Marketing Technology (digital development, integration with marketing automation platforms, CRM, and CMS), Analytics & Reporting (marketing performance metrics, campaign performance, and business impact metrics), and Operations & Processes (optimization by building right processes). She has hands-on experience with various tools such as Marketo, Marketo Launchpoint integrations, SFDC, Tableau, SAS, SPSS, JMP, Adobe Suite, Test and Target, Adobe Recommendations, Google Analytics, Web Trends, Omniture, Clickstream, Google Adwords, LinkedIn Ads, and On 24.

Singh has received several recognitions for her excellent work in the industry, including being named one of the "50 Women You Need to Know in MarTech 2018" by MarTech Exec. She has also won numerous Travel Weekly Magellan Awards between 2016 and 2019.

Singh earned her MS in Integrated Marketing and Certificate in Digital Media Marketing from New York University. She also has a Bachelor's in Technology from HBTI Kanpur.