Jamie Fritz

Jamie Fritz is a seasoned professional in the sports and entertainment industry who recently co-founded Interstate 15 Sports & Entertainment, where he serves as Managing Partner.2 With over 25 years of experience, Fritz has established himself as a leader in talent management and brand representation, particularly in the realm of sports.1

Career Highlights

Fritz Martin Management:: Prior to co-founding Interstate 15, Jamie Fritz ran his own company, Fritz Martin Management, which specialized in representing elite athletes and global brands.1 His client roster included notable NFL legends such as Eddie George, Joe Theismann, Marcus Allen, Rod Woodson, Ronnie Lott, Shannon Sharpe, and Tim Brown.1

Expertise:: Fritz's expertise lies in cultivating and managing high-visibility celebrity talent, with a particular focus on professional athletes, Pro Football Hall of Famers, Heisman Trophy winners, NFL MVPs, and Super Bowl MVPs.1

Interstate 15 Sports & Entertainment

In January 2024, Jamie Fritz joined forces with Jason Gastwirth and Greg Cannon to launch Interstate 15, a new venture based in Las Vegas.13 This company aims to provide world-class services in sports, entertainment, and marketing, including:

• Strategic consulting
• Talent management and booking
• Sponsorship sales
• Branding
• Creative development
• Digital marketing

Fritz's role as Managing Partner at Interstate 15 allows him to leverage his extensive experience in talent representation and brand partnerships to create innovative opportunities for clients.24

Vision and Approach

Jamie Fritz views the formation of Interstate 15 as a pivotal moment in redefining strategic partnerships for sports and entertainment talent representation.1 His goal is to create unparalleled experiences for clients and their fans, utilizing the combined expertise of the Interstate 15 team in entertainment and marketing to provide a significant advantage to clients and brand partners.1

As Interstate 15 continues to develop, Jamie Fritz and his partners aim to set new standards in sports and entertainment marketing, transforming how brands connect with their customers and ensuring impactful and memorable interactions.1